![]() ![]() Both were celebrated as conservative anthems, although Anthony has distanced himself from political partisanship. Both started conversations about social issues: race for Aldean, class for Lunsford. There are obvious parallels between “Try That” and “Rich Men.” Both reached No. Although “Rich Men” has fallen far from its peak, its 83.4% drop in track sales and streams is considerably better than those other two hits. 1 for a solo member of superstar K-pop group BTS, track sales and streams dropped 92.9% over the same period. 1s in 2023: Jason Aldean’s “Try That in a Small Town” and Jimin’s “Like Crazy.” Track sales and streams for “Try That” dropped 91.1% in the 10 weeks after it was No. Surprisingly, “Rich Men” has held up better than a couple of other No. At the end of the day, not being too much of a business is probably good for Lunsford’s business. Read through the YouTube comments to his videos and you sense that listeners put value in Lunsford not being an industry insider - it adds to his authenticity. Lunsford can ease into stardom at a comfortable pace rather than jump headfirst into the music business’ shark-filled waters. There’s something to be said about saying “no” to the usual impulses to staff up and scale a business as fast as possible. Oliver Anthony Has the Biggest Song in the Country, But Now What? Music Execs Weigh Inīesides, Lunsford seems content being a DIY artist - even if that means leaving money and celebrity on the table. And because Oliver Anthony Music is a DIY independent artist who retains the rights to his master recording and publishing, he should be pocketing nearly all that money (less any fees for distribution and publishing administration). While his weekly download sales are down sharply from their peak in August, our estimates still put the track's royalties at an impressive $60,000 per week. sales and streams since its release in August. Billboard estimates that “Rich Men” has grossed $2 million from recorded music and publishing royalties from U.S. And those are things I’m not quite used to yet.”īut Lunsford has done extremely well taking the DIY route. As he told Billboard this week, becoming a full-time musician means “you’re essentially a business owner and an entrepreneur and a lot of other things, too. As a DIY artist, Lunsford uses social media activity to keep listeners engaged and depends on the continued interest of journalists to keep him in the public eye. With a little help, “Rich Men” could arguably have far more sales and streams. It makes sense: A major label marketing machine is better than an independent artist’s system in helping a track get hot and maintain momentum over months and years. Combined sales and streams of Miley Cyrus’ “Flowers,” Taylor Swift’s “Anti-Hero,” Morgan Wallen’s “Last Night” and SZA’s “Kill Bill” dropped between 17% and 55% over the 10-week period after the last date those tracks were No. 1 on the Hot 100 this year, though, suggests being DIY creates some missed opportunities. And he told Billboard he has encountered “many artists,” such as country star Jamey Johnson, who have lent support and guidance.Ĭomparing “Rich Men” to other tracks to reach No. ![]() He has an informal publicist who helps with media requests. For concerts, Anthony signed with UTA for representation and has a year of touring ahead of him, starting in February with dates in Europe and the Eastern half of the United States. Lunsford has a basic but professional website and an e-commerce store that sells a handful of variations on Oliver Anthony Music hats, T-shirts, bumper stickers and beer koozies. As he told Billboard earlier this week, he manages himself and is avoiding record labels as he prepares to record an album. ![]() Following the success of “Rich Men,” Lunsford has released more songs without the usual promotional muscle required to get new music noticed. By all appearances, the “Rich Men North of Richmond” singer, whose real name is Christopher Anthony Lunsford, has left his recordings on autopilot without any kind of marketing behind them since he broke into the national consciousness in August and topped the Hot 100 for two straight weeks. Oliver Anthony Music, on the other hand, is DIY independent. Oliver Anthony Music on 2024 World Tour, If He’s Endorsing a Presidential Candidate & Why He’s… ![]()
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